Programs · Art of Mentoring Academy
Coaching business owners is an art.
A 12-session training for coaches who want to coach at a higher level. Most coaching programs teach tools. Very few teach the art of mentoring a human being who runs a business.
This program is for
Coaches who want to:
- 01Connect without judgment
- 02Ask questions that unlock thinking
- 03Coach real business challenges without giving advice
- 04Hold powerful, structured conversations
- 05Develop credibility with business owners
Our philosophy
"Coaching is not about fixing people. It's about creating space for clarity."
- 80% mindset, 20% strategy
- The client is the expert in their business
- The coach's role is to guide thinking, not provide answers
- Action follows clarity — not pressure
How this program is different
Every session integrates three essential skill layers.
Layer 01
Business Context
Understand what business owners actually face — priorities, teams, decisions, pressure — without becoming a consultant.
Layer 02
Coaching Soft Skills (The Art)
Presence, listening, neutrality, trust, and connection. This is where real coaching happens.
Layer 03
Practical Coaching Technique
Simple, powerful frameworks that support the conversation — never replace it.
Curriculum
What you'll learn over 12 sessions.
Session 01
Coaching Foundations
What coaching really is, how to set meaningful goals, and how you show up for clients.
Session 02
Motivation & Meaning
How to connect with what truly drives your client — and hold a coaching session with confidence.
Session 03
Vision & Long-Term Thinking
Guide clients to design a 5-year vision rooted in what matters and why.
Session 04
Language Creates Reality
Listen to language as data. Coach clients to shift thinking through words.
Session 05
Feedback Without Judgment
Use SBI to help clients give and receive feedback clearly and professionally.
Session 06
Priority Through Vision
Use the 80/20 principle to help clients decide what truly matters — without telling them.
Session 07
Delegation & Leverage
Coach business owners out of being the bottleneck using the 10-80-10 model.
Session 08
Coaching Across Business Areas
Guide clients through all areas of business while respecting their expertise.
Session 09
Live What You Coach
Use the tools in your own life. Build credibility through integrity.
Session 10
Coaching in an AI-Powered World
Support clients to leverage AI — even when neither of you has all the answers.
Session 11
Building Teams That Work
Coach hiring, communication, and process gaps using practical frameworks like STAR+.
Session 12
Your Coaching Practice
Design your personal coaching plan through the eyes of your clients.
Real practice. Real feedback.
You won't just learn — you'll coach.
- Record coaching sessions with peers
- Work on real business challenges
This is how coaching becomes embodied, not theoretical.
Receive structured feedback on:
- Session structure
- Presence & connection
- Framework use
Who this is for
This program is for:
- Coaches who want to work with business owners
- Coaches who want depth, not scripts
- Coaches who value mindset over tactics
- Coaches ready to be challenged and grow
This is not for coaches looking for:
- Done-for-you strategies
- Rigid scripts
- Quick certifications without practice
The outcome
By the end of this program, you will:
- Coach business owners with confidence
- Hold structured, human, powerful conversations
- Trust your questions instead of giving advice
- Use frameworks without losing presence
- Know how to help clients find clarity, priority, and next steps
If you believe coaching is an art,
if you want to think like a business coach,
if you're ready to practice, reflect, and grow —
this program was designed for you.
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